1. Keep Notes Short & Sweet
How many times have you been at work and read something three times before it sunk in? With so many distractions, it’s important to get straight to the point and just give the critical details about your business. You may have done this exercise before, but the ‘lift speech’ is a great way to ensure you cut the fluff from your notes. Create a short summary to quickly and simply define what you’re trying to say.
2. Make Your Information Accessible
These days, the office is the car, the coffee shop, the kitchen table – thanks to Tablet computers and Smartphones, it can be anywhere. You therefore need to make sure that your information can be accessed anywhere. Gone are the floppy disk days, get your presentation slides on a CD, a USB flashdrive – even add it to a website so it is truly portable – just make sure you have that web address printed on a business card or postcard so it doesn’t get lost.
3. Get To The Point
KISS – keep it simple stupid. It’s one of the most basic lessons you were taught at university, but is so often forgotten (maybe you had a killer hangover that day?). Think about it, how many times have you sat at your desk, twiddling your thumbs with nothing to do and thought “I wish I had mounds of information about a company to wade through.” Never. We all have a lot to cram into those 40+ hours a week, so if you want to stand any chance of being heard – just include the key information. Use bullet points, short notes, whatever it takes to get your point across in a pint-sized, easily digestible way.
4. Add the Wow Factor
You’re not the first person to create a presentation pack and you won’t be the last, so how do you make your guests gasp with glee when they see your work? Personalisation, style and creativity are the difference between you maintaining pride of place on a desk, and falling to the back of a dusty filing cabinet. The best way to achieve this is to invest in some great quality leather conference folders. Genuine leather folders are an impressive touch when trying to win over a client. They are durable, long lasting and usable, unlike some other gimmicky promotional items. Clients will use them year after year thanks to the high quality of our leather conference folders, with waterproof items handy for wiping of dirt and spills for years to come. Personalise your leather folder with the company brand name, and add a splash of colour for an extra special touch.
5. Bring Everything Together
So you have your company notes, your USB, your CD, your pens and business card – now what? Well this is where your leather business folder comes into its own. It’s not just designed to be a luxury gift for your client, the handy zipped pockets, ring binders and compartments inside allow you to store all of your information in the correct places, so it looks neat, tidy and well thought out. Your client will be impressed by the attention to detail and level of care that has gone into creating your leather folder. They’ll also thank you for organizing your information into an easy to use format, so they can quickly find what they are looking for.
So the next time you are presenting at a conference or pitching for business, invest in some stunning leather conference folders to deliver your information in a professional and organised fashion. Your leather folder will be around for years to come, acting as a constant reminder of your business.